About 40% of people who see a billboard become a customer. Outdoor has long been a local ad solution for national brands. And a brand-building solution for local businesses.
How does OOH add up?
Among people who have seen an out-of-home (OOH) ad in the past month:
We spend 70% of our waking moments in life outside of the home, and that's where out-of-home advertising lives. You don't need to "opt-in" to it. You can't turn it off. Beside the sheer size of it, nothing beats out-of-home advertising for the physical impact and unlimited creative potential of your message.
The perfect partner to other media.
Have an integrated advertising plan? Or a print campaign, mobile app or website? Then how about a boost of up to 300% in effectiveness? That' sthe power of OOH. Whether you're a major brand or local business, outdoor goes beyond a standalone boost for your marketing. And nothing lets you dominate a neighborhood, zip code or an entire local market like an outdoor campaign.
Even standing still, outdoor delivers.
Out-of-home advertising delivers a better CPM (cost per thousand) than most traditional media. In fact, anywhere from more than 50,000 to more than 98,000 people see our billboards every day. And these are customers who buy: 39% of the heaviest commuters have a household income above $75,000. That's 44% greater than the average American. They also rank higher in disposable income and Internet usage–high value targets for any advertiser.
In fact, 68% of consumers have said OOH ads are likely - or somewhat likely - to impact a purchase decision.
How to make your OOH GREAT.
Give it a Big Idea.
Design for Impact.
Don't Forget Color.