Our Story

We're a family business. To us, outdoor advertising is our passion. It's fun to create. A pleasure to execute. And a powerful way to build your brand.

The year: 1962. Before the age of digital, but a golden age for cars, television, and, of course, advertising. Jack Barrett, with one board near the Northeast Corridor of Interstate 95, started a business that would remain in the family, with his sons John and Bruce, as its devoted stewards to this day.

An ever-emerging Barrett Outdoor.
For 55 years, the Barrett family has kept its focus on doing one thing and doing it very well: Having outstanding outdoor bulletin spaces in outstanding locations—and offering our customers the best service possible. Which is probably why many Barrett clients are long-term, having posted billboards for years on end.

Barrett Outdoor brings the latest and greatest in digital LED outdoor technology that displays up-to-the-minute generated content. If your message can pack a bigger punch using bulletins with day-parting, live information or digital interaction, Barrett Outdoor will help you deliver it to your audience.

A friend to the industry and our world.
Sharing our love of outdoor advertising are people like you: Ad agencies, design firms, buying services, political consultants and, of course, the individual business owner. We’re proud members of the Outdoor Association of America (OAAA), the Traffic Audit Bureau (TAB) and the Outdoor Advertising Association of Connecticut (OAAC).

Most important, we’ve got deep roots in the New England community. Our support of local and global causes, as well as sustainable practices, is well known in these parts.