My kids loved it. "There's a FILA on your sign, dad!" a flame of color, like flowers racing along the highway, FILA excites drivers every morning with 473,303 impressions each week. The shoe, the name, the color, the flames, builds and image of healthy youth, style, and fun. FILA USA took time and effort to craete a series of colorful ads like this one: some pink, some green, some blue. No clutter, nothing dull, one message driven home to Fairfield and Ne Haven Counties. Great job and congratulations FILA USA, Winner of Barrett Best Billboards, Spring 2016.
Client: FILA USA
Sign Location: #111 Bridgeport, Facing North